Priced by the foot, not the acre
Fence is sold by perimeter, so the estimator works from lot width and depth and which sides get fenced. A long, narrow acre needs far more fence than a square one, and the drawing shows exactly why.
Concept build · Fence contractor & country store
Fence Depot & More
Cornwall's largest fence company, with a country store attached — tackle, hunting gear, feed, pet food and Ontario licences over one counter on Pitt Street. Nobody asked me for this one either. I built it to show them what thirty years on the line could look like.
Scroll inside the frame to explore the page
The brief I gave myself
Two businesses in one building, shown as neither.
A fence yard out front and a farm co-op's worth of shelves inside. Their website was underselling the first and barely mentioning the second.
Fence Depot has been fencing Stormont, Dundas, Glengarry and Akwesasne for over thirty years — chain-link, ornamental iron, vinyl, welded wire, wood and farm fence — with their own fabrication shop on site. In 2010 they moved into a building that had been a farm co-op for fifty years and kept the shelves stocked: fishing, hunting, feed, pet supplies, propane and welding gas. They're an Ontario licence issuer too.
Their current site is a stock template from around 2013 that hasn't changed since January 2023, and the analytics on it stopped when Google retired that version later the same year, so they can't see who's visiting. The store half of the business is a list of brand names. I rebuilt it on spec around the two questions a fence customer actually arrives with: which system, and roughly what will it cost.
What I built
- A background that's actually a fenceWoven chain-link drawn live behind the whole page: every wire shaded like galvanized steel and genuinely interlaced over and under, drifting as you scroll and flexing away from the cursor.
- Six systems that build themselvesChain-link unrolls between the posts, ornamental pickets rise with their spear tops, vinyl boards stack under the cap rail, cedar slides into board-on-board — each drawn to the real product rather than a stock photo.
- Ten services you can watchPick a service and the panel beside it plays that job: an auger screwing down past the frost line, a damaged bay swept back into sound fence, a gate hung and swung open, barriers hooking into a line.
- The store half, given a counterFishing, hunting, farm, pet and depot services as tabs, each with its real stock and brands and a small scene — grain pouring into a pail, a lure swinging over its own ripples.
- A price estimator with a drawingEnter the lot, pick a system, a height and gates, and a scaled plan of the property redraws as you go: fenced edges, posts every eight feet, gates, total feet, and the cost split between fence, gates, removal and HST. One button hands the whole spec to the enquiry form.
- No numbers I made up and called realThey publish no prices, so the estimator's rates are placeholders kept in one block for them to replace, and the result is labelled an estimate with a range. Opening hours say "call us" rather than a guess.
Highlights
What makes it work.
One file, nothing to install
The whole site is a single HTML file with the logo embedded: no libraries, no build step, no dependencies. It drops straight onto the hosting they already pay for.
It can't be mistaken for them
The preview is kept out of search and labelled as a concept in its footer, so it can't be confused with, or outrank, the company's real site.
On a phone
Fence gets priced standing on the lot.
Most people pricing a fence are looking at their yard at the same time — tape measure in one hand, phone in the other.
- An estimator built for thumbsSliders for the lot, big segmented buttons for height and coverage, steppers for gates — every control at least 44 pixels tall.
- From price to enquiry in one tapSending the estimate pre-fills the contact form with the lot size, the system and the ballpark, so the shop gets a real brief instead of "how much for a fence?"
- The store still fitsFive departments in a strip you swipe sideways, so the counter survives the move to a small screen.
Trades and contractors
Want a site that sells the work?
Tell me what you install or build and who you want calling. I'll show you honestly what a site could do for it — including whether the one you have is quietly costing you jobs.