Found by the job, not the name
Nobody searches for a shop they haven't heard of. They search for the problem: brakes, a flat, a safety certificate for a used car. Each of those now has a page that can be found.
Concept build · Auto repair shop
Brothers Auto Mechanic
An independent repair shop on South Branch Road, a few minutes west of Cornwall: brakes, tires, oil changes, diagnostics and safety certificates. I couldn't find a website for them, just a map listing and a Facebook page. So I built one on spec to show what they're missing.
Scroll inside the frame to explore the page
The brief I gave myself
A good shop with no front door online.
When the brakes start grinding, people search, call and go. A shop without a website loses that search to one that has one.
Brothers Auto Mechanic works on brakes, tires, suspension, steering and exhaust, handles oil changes and maintenance, chases down electrical faults and does Ontario safety certificates, from a shop on South Branch Road in South Stormont.
Search for a mechanic near Cornwall and they turn up as a pin on a map with a phone number and a Facebook page. That's all a customer gets. I built them a full site on spec, from public information only, around the three things someone with a car problem wants to know: can you fix it, are you open, and how do I get in.
What I built
- A page for every jobBrakes, tires, oil and maintenance, diagnostics, suspension and exhaust, and safety certificates each get their own page, so a search for brake repair lands on the brake page instead of the home page.
- Open, closing soon or closedA live open, closing-soon or closed status in the header and the hours strip reads the posted hours in Ontario time, holidays included, so nobody drives out to a locked door.
- Booking from any serviceEvery service page opens the booking form with that job already chosen. The form checks itself as you fill it in and lists anything missing at the top.
- A look with some grease on itThe shop's own red, black and silver, their logo traced from their banner artwork into clean vector art, and a looping, colour-graded workshop film with the services ticking past beneath it.
- Search built inA unique title and description on every page, plus structured data that tells Google this is an auto repair shop, what each service is and which questions the FAQ answers.
- No numbers I made up and called realThe photos and film are licensed stock and don't claim to show the shop. There are no star ratings, review counts or prices, and the one customer quote is real, taken from a public listing.
Highlights
What makes it work.
Built for the worst moment
Car trouble rarely starts at a desk. The phone number is never more than a thumb away, and the page says straight away whether anyone is there to pick up.
It can't be mistaken for them
The preview is kept out of search and labelled as a concept in its footer, so it can't be confused with a site the shop actually runs.
On a phone
Nobody finds a mechanic at a laptop.
When the warning light comes on, people search on their phone and call the first shop that looks like it can help.
- Call, Book and Directions, always thereA bar pinned to the bottom of the screen on every page, and every phone number is tap-to-call.
- A menu made for thumbsA full-screen menu that opens over the page, with every link big enough to hit first time.
- Light on dataThe hero film is about 1.3 MB, has a pause button, and stays still for anyone whose phone asks for reduced motion.
No website yet?
Stop being just a pin on a map.
Tell me what you fix, build or sell and who you want calling. I'll show you honestly what a first website could do for you, and what it would cost.