Native in both languages
French pages written for Québec, not translated from English. Search finds the shop in the language the customer uses.
Case study · Press-on nails
DivineDigits Studio
Hand-painted press-on nails from Saint-Bruno-de-Montarville, Québec, sold online and from a mall kiosk. The brief: a site in both languages that sells like a boutique, without leaving their Shopify checkout behind.
Scroll inside the frame to explore the page
The brief
Two languages, one checkout.
A Québec shop needs French and English that both feel native, not translated. And the store already lived on Shopify, so the new site had to sell without moving a single product.
DivineDigits paints every set by hand, and the old store showed them the way every Shopify theme does: a grid of thumbnails. The new site treats the collections like a boutique window, with photographed sets, short films of the miniature artist at work, and a how-to that answers the questions people ask at the kiosk.
Every page exists twice, in English and in French, with the copy written for each audience rather than run through a translator. The cart is on the site, the checkout is Shopify’s, and the catalogue rebuilds itself from the store feed so prices and stock never drift.
What I built
- Bilingual site, English and FrenchNine pages each, with a language switch that keeps you on the same page.
- Video hero and artist filmsDesktop and mobile hero cuts, plus short films of sets being painted.
- Five photographed collectionsCurated sets with their own pages, sizes and finishes.
- Cart that hands off to ShopifyAdd to cart on the site; pay on the store they already trust.
- Catalogue synced from the storeProducts, prices and availability pulled from the Shopify feed at build time.
- Custom orders and kiosk detailsA custom-set enquiry form and the CF Promenades St-Bruno kiosk hours.
Highlights
What makes it work.
Boutique feel, Shopify plumbing
The site does the showing, Shopify does the payment, tax and shipping. No new platform to learn, no products to re-enter.
Handed over, not held hostage
Delivered as a complete package with plain-English notes so the owner can keep editing it with their own tools.
On a phone
Built for a customer scrolling at the kiosk.
Most visits come from Instagram on a phone. The hero has its own vertical cut, the shop filters are chips, and adding to cart takes one thumb.
- Vertical hero filmA separate mobile cut so nothing important is cropped.
- Shop by collection with chipsFilter and add to cart without leaving the page.
- Language switch in the menuEnglish or French, one tap, same page.
