No minimum, said out loud
The thing that wins the one-shirt customer and the festival order is the same sentence. It runs across the top of every page instead of hiding in a policy.
Client build · Band merch & custom apparel
Parrot Tee Apparel
Band merch and custom apparel, made to order in Cornwall since 2024. The site has to do two jobs at once: sell the shop's own designs, and take custom work from bands, businesses and event organizers who arrive with nothing but an idea.
Scroll inside the frame to explore the page
The brief
A shop and a print counter, on one site.
Half the visitors want to buy a shirt that already exists. The other half want three hundred for a festival. Those are different jobs, and most apparel sites only do one of them well.
Parrot Tee prints with direct-to-film transfers, heat-pressed to order in Cornwall, with no minimum, so one shirt is as welcome as a van load. That openness is the selling point, and it was the thing hardest to see. The ready-made designs and the custom work needed separate routes through the site that never compete with each other.
So the shop and the counter sit side by side. The designs are a real shop with sizes, prices and a cart. The custom side ends in a job ticket instead of a price list, because what a custom run costs genuinely depends on the job, and inventing a number on the website would only waste both sides' time.
What I built
- A nine-product shopSeven tees, a hoodie and a long sleeve across four collections, six sizes each, with the larger sizes priced correctly rather than hidden.
- A cart called The NestAdd a size straight from the grid, change quantities, see the subtotal. It lives in the visitor's own browser, so the site needs no shop platform to run.
- Checkout handed to ShopifyThe cart builds a Shopify checkout link, so payment, tax and shipping stay where the shop already handles them. The drawer says so before you click.
- Five service lanesBand merch, company and team, events and fundraisers, custom tees, and the areas served. Each written for the person who searches that way.
- A job ticket instead of a quote formOne form that asks what a printer actually needs: date, garments, sizes, artwork. Every custom call to action on the site ends there.
- The terms, up frontNo minimum, seven to fourteen business days, rush on request, free Cornwall pickup, shipping across Canada. Four of them sit beside the headline.
Highlights
What makes it work.
A shop without a platform
The catalogue is part of the site, so it loads instantly and costs nothing to run. Only the payment step leaves, to the checkout the shop already uses.
The local stories carry it
A charity festival at the Benson Centre and a 1941 theatre raising money for a new marquee. Those designs explain the shop better than any about page could, so they get real pages.
On a phone
Built for someone at a show.
Merch gets bought on a phone, often standing in a venue after the set. Nothing important asks for a second tap.
- Pick a size from the gridNo product page needed to put a shirt in the cart.
- The cart follows youIt stays in the browser between visits, so a half-filled order is still there later.
- Start a custom order anywhereThe button sits in the header on every page, and lands on the job ticket.
